The sun is the leading cause of skin damage but despite advances in science and cosmetics, skin cancer rates continue to rise and premature skin aging is prevalent. They believe this is due in part to poor quality sunscreens, misleading marketing and the failure to educate consumers on safe suncare practices. To rectify this, we pledge to be consistent, honest, and transparent in our marketing as we pursue our goals: educate consumers, optimize product safety, quality, and cost, and earn your ... VIEW POST